Nutella is made by Ferrero SpA which is owned by Michele Ferrero — Pietro Ferrero’s son. He was 89, the company said in a statement. [26], Two of the four Ferrero plants in Italy produce Nutella, in Alba, Piedmont, and in Sant'Angelo dei Lombardi in Campania. Ferrero also has a plant in Poços de Caldas, Brazil, which supplies the Brazilian market, with part of the production being exported overseas. A second quality control is issued by a computer-controlled blast of air, which removes the bad nuts from the batch. [37] This ensures that each jar of Nutella is uniform in its look and taste. [17], The traditional Piedmont recipe, gianduja, was a mixture containing approximately 71.5% hazelnut paste and 19.5% chocolate. Its composition was modified, and it was renamed "Nutella". [32], Nutella is described as a chocolate and hazelnut spread,[17][33] although it is mostly made of sugar and palm oil. It was developed in Piedmont, Italy, due to a lack of cocoa beans after post-war rationing reduced availability of the raw material.[18]. Offers may be subject to change without notice. FORTUNE may receive compensation for some links to products and services on this website. Under Italian law, it cannot be labeled as a "chocolate cream", as it does not meet minimum cocoa solids concentration criteria. [10], The main ingredients of Nutella are sugar and palm oil (greater than 50%). Approximately 50 hazelnuts can be found in each jar of Nutella, as claimed by the company.[38]. [42] In addition, the palm oil used in Nutella does not require refrigeration, because it contains high amounts of saturated fat and resists becoming rancid. [27] In France, a production facility is located in Villers-Écalles. [22], Sugar, palm oil, hazelnuts (13%), skimmed milk powder (8.7%), fat-reduced cocoa (7.4%), emulsifier: lecithins (soya), vanillin. At 20 percent, palm oil is one of Nutella's main ingredients, and the tax was dubbed "the Nutella tax" in the media. [28] For Eastern Europe (including Southeast Europe, Poland, Turkey, Czech Republic and Slovakia) and South Africa, it is produced in Warsaw and Manisa. [36] Modified palm oil is then added to help retain the solid phase of the Nutella at room temperature, which substitutes for the butter found in the cocoa bean. Many countries have a different ingredient list for the Nutella formula. [36] This step is not sufficient for turning cocoa bean into a chocolate paste because it solidifies at room temperature and would not be spreadable. TALK about 'sweet dreams'. The first jar of Nutella left the factory in Alba on April 20, 1964. Global production in 2013 was about 350,000 tonnes. [6], In 2012, French senator Yves Daudigny proposed a tax increase on palm oil from €100 to €400 per tonne. REUTERS/Dado Ruvic [1][2][3] Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. Kellogg announced plans Monday to sell its Keebler, Famous Amos and fruit snacks businesses to Nutella-owner Ferrero for $1.3 billion. This is because the large quantity of sugar in the product acts as a preservative to prevent the growth of microorganisms. The Italian company Ferrero Group – which owns Nutella – relies on the region for 80% of its hazelnut supply. Nutella produced from Italy, priced at 6.25 BAM ($4.20), are displayed for sale at a FIS supermarket in Vitez March 13, 2012. by Press Association. FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. 17/12/2020, 4:06 pm. But as of 2015, at the request of Nutella Day founder Sara Rosso, Ferrero took … Nutella is manufactured by the Italian company Ferrero and was first introduced in 1964, although its first iteration dates to 1963. [12] In the United States and the United Kingdom, Nutella contains soy products. The manufacturing process for this food item is very similar to a generic production of chocolate spread. Since then, Nutella has never ceased to inspire and satisfy the palate of the entire world. [39] Similarly, lecithin, a form of a fatty substance found in animal and plant tissues, is added to help emulsify the paste, as it promotes homogenized mixing of the different ingredients, allowing the paste to become spreadable. Nutella's parent company, Ferrero, is the world's biggest purchaser of hazelnuts, and Ferrero also recently purchased Turkey's largest hazelnut producer, Oltan. ETF and Mutual Fund data provided by Morningstar, Inc. Dow Jones Terms & Conditions: http://www.djindexes.com/mdsidx/html/tandc/indexestandcs.html. The Nutella maker originally agreed to disclose its mills on May 15, 2018 to allow for additional checks with suppliers, ... “To me, the plantations should be bottom line [for tracing palm oil supply chain]. Whey powder is then added to the mix to act as a binder for the paste. © 2020 Fortune Media IP Limited. [7], On 14 May 2014, Poste italiane issued a 50th anniversary Nutella commemorative stamp. Nutella (/nutɛlə/; Italian pronunciation: [nuˈtɛlla]) is a brand of sweetened hazelnut cocoa spread. These cocoa beans are harvested from cocoa trees and are left to dry for about ten days before being shipped for processing. All Rights Reserved. Ferrero uses 25 percent of the global supply of hazelnuts, however not all of this is used exclusively in Nutella. ... a Nutella bread is bread with nutella and ducks. Ferrero beat out Hostess Brands for … In April 2012, Ferrero agreed to pay a $3 million settlement (up to $4 per jar for up to five jars per customer). For Germany and northern Europe, Nutella is produced at the Ferrero plant in Stadtallendorf, which has been in existence since 1956. The final products are round discs of chocolate made of pure compressed cocoa. It also aids the lipophilic properties of the cocoa powder, which, again, keeps the product from separating. [43][44] Room temperature allows the product to have a smooth and spreadable consistency, because the monounsaturated oils from the hazelnut are liquid in this state. Sugar, palm oil, hazelnuts (13%), skim cow milk powder (8.7%), low fat cocoa powder (7.4%), emulsifier (Lecithin - INS 322), contains added flavour (nature identical flavouring substance - vanillin). Michele Ferrero, the founder and patriarch of the Italian Nutella and Ferrero Rocher empire, died on Saturday, Valentine's Day. Does nutella freeze? [37] After this process, the hazelnuts are cleaned and roasted. Nowadays, Nutella has become the best-selling spreadable cream in the world, with a production of 365,000 tons per year. Nestle is selling nearly $3 billion worth of its U.S. candy brands, including Butterfinger, BabyRuth and Nerds, to Ferrero, the maker of Nutella, according to the companies. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell My Personal Information | Ad Choices  Ferrero, the company that owns Nutella, announced the opening of the pop-up hotel in California's Napa Valley, and it looks like something out of a Roald Dahl book. 2013-04-17 20:07:17. Then, Ferrero was back … Despite the fact that Ferrero SpA, the Ferrero family company that owns Nutella, rather stupidly tried to quash these fan-driven celebrations initially, the legion of devotees has only grown. [45] The remaining ingredients in Nutella, such as cocoa, skimmed milk powder, soy lecithin, and vanillin, also do not require refrigeration.[46][47]. Nutella was created in the backroom of a bakery founded in Alba by Pietro Ferrero in 1944. ... who owns Bruce Super Convenience in the ACT. Sugar, palm oil, hazelnuts (13%), skim milk powder (8.7%) cocoa powder (7.4%), non-fat milk solids, emulsifier (soy lecithin), flavour (vanillin). For the peer-to-peer protocol, see, "Michele Ferrero | Italian industrialist", "Nutella hands £4m job to Krow ahead of relaunch", "Nutella: How the world went nuts for a hazelnut spread", "France's 'Nutella amendment' causes big fat international row", "Nutella ha 50 anni, arriva anche un francobollo", "Nutella and Nutrition: Food Pyramid and Guidelines", "A frost in Turkey may drive up the price of your Nutella", "Nutella's new recipe sparks #NutellaGate Twitter backlash", "Nutella fans go nuts over changes to recipe of beloved chocolate spread", "Choc horror: fans outraged by Nutella's secret recipe change", "Nutella. 1946, he sold the initial 300 kilograms ( 660 lb ) of. A sizeable cookie business too Nutella to harden, because it contains fats from the cocoa powder whey. The cocoa powder from the hazelnuts 50 hazelnuts can be found in each jar Nutella., [ 11 ] cocoa solids, and skimmed milk France, production! 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